CONTEXT
Research and select one article from the 2000 and 2001 issues of Eye Magazine; and re- design an editorial feature with integrated use Augmented Reality (AR) to bring the content to life.
ART DIRECTION
For this project I have designed editorial and AR for the article ‘The Myth of Genius’ from Eye Magazine. The main concept for this design comes from the idea that geniuses typically do not follow convention. I wanted to produce an AR that rejects the use of grids and columns contrary to the original design. The chalkboard concept is inspired by Tomato’s interactive installation at Un Movil en la Patera, EACC in Spain. Like their chalkboard installation, new designs and ideas were drawn on top of original work.