PARAMOUNT STUDENTS
Context
Paramount Students is an innovative ed-tech platform that connects international students with top universities across the globe. The business seeks to streamline the study-abroad journey, offering tailored support from discovery to enrollment, accommodation, and community integration. As part of their rebranding efforts, the project was aimed at modernising the existing identity while retaining the core values that PS stands for. The objective was to create a cohesive, refreshed visual language, messaging and positioning that speaks directly to its diverse global audience, driving engagement, and building trust through professional yet vibrant visuals.
ART DIRECTION
In redesigning the branding for Paramount Students, I took an intentional approach to build on the existing foundations, including maintaining the bold and contrasting colour palette that the brand was known for. However, I evolved the visual identity to offer a more contemporary and polished feel, making it appealing and relevant to modern audiences. The branding elements showcase clean, sleek typography and thoughtfully structured layouts that maintain a balance between energy and professionalism.
While respecting the original color schemes, I carefully integrated modern design principles that work seamlessly with the contrasting palette. This enhances clarity and provides a visual hierarchy that guides users through the brand messaging with ease. In addition, I offered guidance on best design practices to ensure cohesion across all touchpoints, including print and digital media, reinforcing PS’s vibrant yet credible image.
Audience Segmentation and Messaging: One of the key focuses of this rebranding was refining the audience segmentation and clarifying the messaging. PS targets a wide range of audiences—from high school students and international universities to educational partners—each with unique needs and touchpoints. I worked to ensure that the messaging not only speaks directly to each group but also maintains consistency in tone and clarity. This finessed segmentation allows the brand to effectively resonate with both its student base and institutional partners while positioning itself as a trusted leader in higher education solutions.
The result is a cohesive, modern identity that aligns with Paramount Students' forward-thinking mission and global aspirations.
