THE WEEKEND SHOW
Context
The project aimed to recreate the nostalgic charm of a classic '90s sitcom intro for TikTok. The client wanted the intro to reflect light-hearted weekend moments with friends and family, capturing fun, memorable snippets of their time together. The goal was to channel the essence of popular ‘90s shows, bringing a sense of humor and familiarity to her TikTok followers by translating the beloved TV format into the short-form video style.
ART DIRECTION
Taking inspiration from the bold, quirky aesthetic of shows like Fresh Prince of Bel-Air, Saved by the Bell, and Kenan & Kel, the visual direction centers around bright, poppy colors, playful typography, and energetic graphics. The moodboard (attached) shows a mix of nostalgic patterns, vibrant palettes, and cartoonish effects synonymous with '90s TV culture. The intro features a grungy, retro style, incorporating vivid graphics, animated cutouts, and casual, candid shots of weekend adventures to give a nostalgic yet modern feel. The '90s sitcom style is echoed through dynamic cuts, freeze frames, and typography that mimics the exaggerated, bubbly fonts seen in classic shows.
